I came across a company today that I really liked. They had some great products, a clean and refreshing look to their website, and they looked like a group that I would want to work with. I was further intrigued when I went to go pay and their default payment currency was the same as mine. Living in Canada, most purchases I make come out of Europe, the United States, or Australia, so this was neat. So I immediately set out to find out where they are from. This is where my happiness ended.

Nowhere on their website, invoice, policies, blog, Facebook page, etc., was any reference to their business location, who they are, or any non-product sales information, what so ever. It was a completely faceless experience.

A marketing hub is simply a center for all your marketing efforts. In most cases, it is your website, simply because it is the most versatile platform. You can provide information

One of the most important terms to me has been “unfiltered feedback”.

How many people are familiar with that term? Unfortunately, not too many.

You have to know who you are marketing to, period. What kind of people are they? What do they do? What do they hate?

I want to make sure that we are on the same page when we are talking about Marketing.

Marketing is not advertising. To define this point I am going to take two definitions, straight from Wikipedia.

If your business is providing a product or service of any kind, eventually you will have to provide some form of support, at least if you want to stay in business. But how do you handle a customer when they have stupid questions?

Captcha was a necessary invention to prevent spam bots from auto filling out your forms. Spam bots are computers that pretend to be human, fill out your online forms, and submit it, resulting in hours of your time removing unwanted emails, etc. What happens when your captcha sucks, and you don’t even know it?

Today I navigated to a popular website and went to use one of their services. They had a form of captcha on their form, which is cool. What was not cool is that, even though I am 99.9% sure that I had filled out the correct information 77 times; it always gave me the error, “wrong captcha”.

Is a Facebook page part of your marketing strategy? Have you done any customizations?

Having a Facebook page and doing no customization to it, is like trying to sell your best product, but never taking out of the bland cardboard box that it came in.

You have a business. You have a budget. Why would you bother making a website? Your advertising dollars are already tied up in so many other things. If you look at all the different forms of advertising websites have one of the best returns on their investment.

In reality, if you look at any business website, it is a form of advertising. Websites are designed to simulate flyers, bulletin boards, brochures and everything in between. The main difference is that when your flyer is thrown out the website is still working. When you ad time has run out your website continues to produce.The other benefit, websites are sooo cheap compared to everything else!