Adverting costs money, make sure you spend it wisely!
You have a business. You have a budget. Why would you bother making a website? Your advertising dollars are already tied up in so many other things. If you look at all the different forms of advertising websites have one of the best returns on their investment.
In reality, if you look at any business website, it is a form of advertising. Websites are designed to simulate flyers, bulletin boards, brochures and everything in between. The main difference is that when your flyer is thrown out the website is still working. When you ad time has run out your website continues to produce.The other benefit, websites are sooo cheap compared to everything else!
Take a look at the following advertising rates: (Please note that these are very approximate prices as prices vary based on a whole spectrum of situations)
This advertisement can take a wide variety of forms including newspapers, magazines, flyers, billboards, shopping carts, bus stop benches, bathroom stalls, really the options are endless. If you can print on it, then you can advertise on it. The cost of that advertising can vary greatly.
- A month of advertising on a city bus bench, $75 - $300 per month. There may also be minimum purchases and set-up costs for the ads.
- A month on the side or back of a bus, $150-$600 per month. Do an entire bus wrap and the fee goes up to $750 - $5000 per month and you may have to purchase a minimum of 200 units!
- So what about a mall ad. Just a simple poster in the mall, nothing extravagant? $150 - $600/unit/month and you may have to buy 10 or more units.
This advertising is great, but you have to remember that it is only for a month.
Radio Based Ads
- Radio is another great way to advertise. A great 30 second spot will get your message across, but it has a price tag. For another organization that I work with they worked out a deal with a local station for 105 x 30 second spots comms, 30 x 30 second pre-remote promos, 1 x 4 hour live, all for a price tag of $3400 and that was a good deal.
The list of advertising options goes on, television, music, online, products, etc.
My advertising point is simple!
Advertising costs money and anytime you spend money you have to make sure you are getting back more than you put into it. I touched on this in my post, "5 reasons why you need a website", that your website needs to be your marketing hub. With this said if you are considering a $10,000 radio campaign, is your website up to the challenge? If your website is not reflecting your marketing, if it is outdated or nonexistent then you have a problem.
You can develop a really solid website for $3000 with tons of features that will serve you for more than a month.
This begs the question, how is your website doing? Need some advice on upgrading, contact us.